Close

Lifebuoy Toilet Soap Ad

Photo of the Lifebuoy Toilet Soap package, the product, and another magazine ad with beautiful women finishing her shower.

Text of ad

Customer Request

Lifebuoy, the World's First Deodorant Soap

Early radio commercials for Lifebuoy coined the phrase "body odor," warning us of its tragedy. Active men, especially, have loved Lifebuoy for its ability to refresh the senses and cleanse the body of dirt and germs. We've found it in the original, bright red color and the distinctive carbolic fragrance that have been its signature for over 100 years. 2.9 oz. bars.

#H21162 6 bars Lifebuoy Soap $13.50

Special: 12 Bars Lifebuoy Soap $24.00

"Beeeee-Ohhhhh" --with an ominous foghorn warning, Lifebuoy soap introduced American radio audiences to a new concept and created a new word in the English language--B.O. Worried about the effects of "nervous B.O." --not finding romance or missing out on the big promotion--Americans began to bathe more frequently, and Lifebuoy became a best-selling soap.

© 2004 OSU Extended Campus Close