Unit 5 - Innovation-Decision Process and Diffusion Model
Readings |
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- Diffusion of innovations 3rd ed.
- Rogers, E. M. (1983). Diffusion of innovations (pp. 19-40;
175-196). NY: The Free Press.
- Informational sources in the adoption process of new fabrics
- Beal, G. M., & Rogers, E. M. (1957). Informational sources in
the adoption process of new fabrics. Journal of Home Economics,
49, 630-634.
- A propositional inventory for new diffusion research
- Gatignon, H. and Robertson, T. S. (1985). A propositional inventory
for new diffusion research. Journal of Consumer Research, 11,
849-867.
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