Unit 6b - Business and Marketing Theories: Consumer Fashion Leaders
Readings |
 |
 |
- Predicting opinion leadership for men's apparel fashions
- Darden, W. R. and Reynolds, F. D. (1972). Predicting opinion leadership
for men's apparel fashions. Journal of Marketing Research, 9,
324-328.
- The innovative communicator in the diffusion process
- Baumgarten, S. A. (1975). The innovative communicator in the diffusion
process. Journal of Marketing Research, 12, 12-18.
- Information seeking by fashion opinion leaders and followers
- Polegato, R. & Wall, M. (1980). Information seeking by fashion
opinion leaders and followers. Home Economics Research Journal,
8, 327-338.
- The self-concept of fashion leaders
- Goldsmith, R.E., Flynn, L.R., & Moore, M.A. (1996). The self-concept
of fashion leaders. Clothing and Textiles Research Journal, 14 (4),
242-248.
|
