Unit 6b - Business and Marketing Theories: Consumer Fashion Leaders

Discussion

Once you have completed the readings for this Unit, address Question #2 on the Blackboard Discussion Board and and address all questions in your Course Journal. To participate in the Discussion Board, follow these steps:

• Click on Blackboard's Discussion Board and scroll down to find, read, and participate in this week's Forum.
• Click on the Forum title for this week (Unit 6b - Business and Marketing Theories: Consumer Fashion Leaders).
• Add a new response/thread to this Forum. Please post your initial response/thread by Wednesday, February 18. Read and respond to posted threads by Saturday, February 21. In responding to posted threads you may want to build on their comments with your own experiences and expertise or address the following questions: Do you agree or disagree with others' statements? Why?
• I will assess your contributions on their relevance, thoughtfulness, and degree to which they reflect an engagement with the reading.

Discussion Questions

1. According to the research in this area, what are the distinctions (and/or similarities) among the following terms?
   • fashion innovator
   • fashion opinion leader
   • innovative communicator
   • fashion change agent
   • fashion leader
   • Are these distinctions important to the furthering of our understanding about consumer fashion leaders? Why?
2. In your opinion, what is it that makes an individual a fashion leader? Why?