Unit 6a - Business and Marketing Theories: Mass Market Theory
Discussion |
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Once you have completed the readings for this Unit, address Question
#1 on the Blackboard Discussion Board and and in your Course Journal.
To participate in the Discussion Board, follow these steps:
- Click on Blackboard's Discussion Board and scroll down to find, read,
and participate in this week's Forum.
- Click on the Forum title for this week (Unit 6a - Business and Marketing
Theories: Mass Market Theory).
- Add a new response/thread to this Forum. Please post your initial
response/thread by Wednesday, February 18. Read and respond to posted
threads by Saturday, February 21. In responding to posted threads you
may want to build on their comments with your own experiences and expertise
or address the following questions: Do you agree or disagree with others'
statements? Why?
- I will assess your contributions on their relevance, thoughtfulness,
and degree to which they reflect an engagement with the reading.
Discussion Question
- The focus of research on the Mass Market Theory of fashion has been
on studying buying behavior of consumers (e.g., asking consumers what
they have purchased, and finding out from stores what has been purchased
by consumers). What are the advantages and disadvantages of such a methodological
focus in furthering our understanding of the fashion process?
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