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AIHM 577 Fashion Theory
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Unit 3 - Economic Theories and Models

Discussion

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Once you have completed the readings for this Unit, address Question #1 on the Blackboard Discussion Board and address all questions in your Course Journal. To participate in the Discussion Board, follow these steps:

  • Click on Blackboard's Discussion Board and scroll down to find, read, and participate in this week's Forum.
  • Click on the Forum title for this week (Unit 3 - Economic Theories and Models).
  • Add a new response/thread to this Forum. Please post your initial response/thread by Wednesday, January 28. Read and respond to posted threads by Saturday, January 31. In responding to posted threads you may want to build on their comments with your own experiences and expertise or address the following questions: Do you agree or disagree with others' statements? Why?
  • I will assess your contributions on their relevance, thoughtfulness, and degree to which they reflect an engagement with the reading.

Discussion Questions

  1. According to Robinson (1961), there are three economic foundations of fashion:
    • the pursuit of rarity
    • the factor of demonstrability
    • fashion as demonstrated command over current factors of production

Please explain what Robinson means by each of these foundations. Do you agree or disagree with his conclusions?

  1. Explain and give an example of each of the consumer demand curves outlined by Sproles (1979):
    • social conformity effect
    • social rejection effect
    • prestige-exclusivity effect

 

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